Holly Binks: The Mind Behind the Athlete

From a young girl inspired by a movie about therapy to BYU's Assistant Athletic Director of Clinical Mental Health, Holly Binks's path into athletic counseling was anything but expected. She never imagined where her career would lead, but today she walks alongside student-athletes as they navigate burnout, perfectionism, identity struggles, and the unique pressures that come with competing at the highest level. Through years of listening, counseling, and advocating, Holly has become a trusted voice in helping athletes understand that their worth extends far beyond the scoreboard. In a culture that often celebrates performance above all else, she is helping redefine success by breaking down the stigma around mental health and reminding athletes and non-athletes alike that caring for your mind deserves the same commitment as caring for your body.